1-800-FLOWERS is the world’s leading florist and gift shop. For over 30 years, 1-800-FLOWERS has been helping deliver smiles to customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, their 100% Smile Guarantee backs every gift. 1-800-FLOWERS has earned the 2009 Gold Award in the Online Flower Delivery category from TopTenREVIEWS; was listed as a Top Ten Mobile Retailer by Internet Retailer magazine in 2009; and was recognized by Computerworld magazine as a Premier 100 IT Leader for 2010. The Company provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats. See deals and offers from 1800 Flowers.

October 5, 2010 – If it seems like October 5th is a popular date for celebrating a birthday, that’s because it is! With October 5th falling approximately nine months after New Year’s Eve, it’s no wonder that the date is recognized as America’s Most Common Birthday. On any given day, about 750,000 Americans celebrate a birthday, but on October 5th, approximately 968,000 people nationwide will be blowing out candles, unwrapping presents and receiving flowers. To mark the occasion, 1-800-FLOWERS, the world’s leading florist and gift shop, is teaming up with MasterCard to host a mobile birthday bash in New York City, bringing a party on wheels to the Big Apple and recognition to everyone celebrating a birthday in October.

The festive parade-style float, adorned with a four foot tall Birthday Flower Cake, will travel throughout Manhattan recognizing anyone with an October birthday and reminding patrons that every birthday deserves a celebration. As the float passes by notable New York City landmarks, entertainers aboard the float will make sure the party continues all day long by distributing favors and prizes to float visitors and encouraging consumers to send birthday smiles to friends and family across the country with a 1-800-FLOWERS Birthday Flower Cake or a Cupcake in Bloom. In keeping with the birthday spirit, 1-800-FLOWERS is offering a variety of birthday-inspired floral arrangements, making it easy for customers to send their loved ones a beautiful floral bouquet or gourmet gift on their special day. Some of the most popular selections include:

Cupcake in Bloom – The original bouquet from the Everything Cupcake collection, this classic cupcake-shaped floral arrangement adorned with white carnations looks almost good enough to eat (also available in Green and Orange or Hot Pink). Birthday Flower Cake – With choices such as the Bright Birthday Flower Cake or the Pastel Birthday Flower Cake, this masterful floral arrangement is a creation of mini carnations and poms (but no calories!) and is a crowd-pleaser, no matter how you slice it. Also, October 5th marks the launch of the Birthday Smiles Sweepstakes, which gives customers the chance to win a trip to the upcoming GRAMMY Awards and other prizes from 1-800-FLOWERS. MasterCard customers will be automatically entered into the sweepstakes when they purchase gifts from 1-800-FLOWERS during the promotional period using their MasterCard card. In addition, they will receive a code via e-mail to play the instant win game for a chance to win one of hundreds of prizes from 1-800-FLOWERS. Facebook fans of 1-800-FLOWERS will have the opportunity to enter the instant win game, as 1-800-FLOWERS will release instant win game codes periodically throughout the promotional period.