Cousins Subs was determined to raise the better sub bar, as a result they enlisted the help of a local baker. Together they created their own unique recipe for bread. That bread became the cornerstone of the brand: “Better Bread. Better Subs.” Cousins Subs bread is baked fresh several times a day in every Cousins store. Every day, they continue the tradition of using only the highest quality ingredients. And after all this time, their delicious hand-crafted sub sandwiches still keep customers coming back for more. Subscribe to Fresh Baked News and Get a Coupon or view other printable coupons and deals.