J. C. Penney Company, Inc. is one of America’s leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America’s families each year, the jcpenney brand offers a wide array of private, exclusive and national brands which reflect the Company’s vision to be America’s shopping destination for discovering great styles at compelling prices. See the latest coupons and deals from JCPenney.
Launched in February 2008, American Living is a new tradition in American style for family and home. Developed exclusively for the JCPenney customer, the classic traditional lifestyle brand captures the American spirit with its timeless style and impeccable quality, all at JCPenney’s signature compelling prices. American Living spans 40 merchandise categories with a full range of merchandise for women, men and children as well as accessories, footwear and home décor.
The American Living Family
• The American Living Woman: The American Living woman assumes several roles – mother, wife, partner, worker, friend, volunteer, citizen and overall lover of life. She is drawn to style that carries her seamlessly throughout the many roles she plays each day – from doting parent to fearless professional, to elegant guest. She herself is a modern American classic.
• The American Living Man: The American Living man is a current-day reflection of classic masculine American style. He is drawn to apparel that is timeless, gracefully tailored, and can be mixed and matched in ways to suit his needs.
• The American Living Child: The American Living child lives utterly in each moment, bound through life looking impossibly fresh, sweet and bright. With high-quality separates to learn in, tumble in and celebrate in, American Living clothing will become the objects of beloved childhood memories – as each piece will inevitably acquire a story of great adventure and discovery – from first puppies to first loves.
• The American Living Home: The American Living Home is where everyday American stories begin and end. It is where we wake up, in a cloud of fresh linens energized and ready to face the day. It is also the place that welcomes us home, embracing us no matter the challenges of the outside world.
• American Living falls into JCPenney’s “Best” pricing tier
